COVID-19 campaign
In October 2020, we launched a digital campaign targeted at Aboriginal and Torres Strait Islanders, to increase awareness of the support available during COVID-19. Learn more about the campaign and download campaign materials.
Background
Aboriginal and Torres Strait Islanders can be particularly disadvantaged when it comes to energy and water and the most common complaints we receive relate to billing and affordability.
With government support payments decreasing in the coming months, we want to remind customers of the extra support that is available to help with billing issues.
To create the campaign we teamed up with our Aboriginal ambassador, comedian Sean Choolburra, who recently worked on our Mob Matters campaign.
Key campaign messages
- If customers are impacted by COVID-19, they should contact their energy or water retailer for support. If they can’t help, then EWON can.
- There is extra support available to energy and water customers during this time
Social media posts and images
All of our Facebook and Instagram ads can be downloaded via Dropbox. Below are suggested social media posts you are welcome to use to support the campaign. All of the ads direct people to our COVID-19 support page.
| Suggested post | Image |
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| Struggling with high energy bills? If you've been impacted by #COVID19 your energy retailer is required to help so give them a call. If you're not happy with their response, contact @ewonsw www.ewon.com.au/covid19 |  |
| Energy bills sucking you dry? If you're struggling to pay your bills, contact your provider. They must offer you help. If you're not happy with their response, contact @ewonsw www.ewon.com.au/covid19 @seanchoolburra |  |
| If you've been impacted by #COVID19, and are struggling to pay your bills, your energy retailer is required to help so give them a call. If you're not happy with their response, contact @ewonsw www.ewon.com.au/covid19 @seanchoolburra |
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High energy bills? Your energy provider must offer you help if you're struggling to pay. Get in touch with them to find out how they can help. If you're not happy with their response, contact @ewonsw www.ewon.com.au/covid19 @seanchoolburra |
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Photo-based video 1: If you’re running low on cash and facing high energy bills your energy retailer is required to help so give them a call. Contact @ewonsw if you’re not happy with the result www.ewon.com.au/covid19
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Animation video: If you're suffering from #COVID19 related bill shock your energy retailer is required to help so contact them first. If they can't help contact @ewonsw. They are free, fair and ready to help. www.ewon.com.au/covid19
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You can follow us via these social media profiles:
Follow Sean Choolburra on Twitter and Instagram.
Download Community Service Announcement
We've also recorded a short CSA for community radio. You can play or download the clip below.
